Face à la complexité des cultures, le management interculturel exige une approche ethnologique

Philippe d’Iribarne, Management international, Volume 8, n° 3.

The construction of attitude scales is currently dominating intercultural management. This would be a satisfactory situation if a given position on a scale corresponded to an identical attitude in every circumstance. But this is far from being the case. Taking cultures into account in management requires being interested in the attitudes that specifically concern the implementation of each particular tool (budgetary control, ethical approach, etc.). Moreover, bringing out the heterogeneity of attitudes is essential when trying to obtain attitudes that are not habitual particularly, more cooperative) through appropriate management. Understanding such heterogeneity demands an ethnological approach.

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