Motivating workers in emerging countries: universal tools and local adaptations

Philippe d’Iribarne, Joumal of Organizational Behavior, 2002, n°23, pp. 243-256

Sgs-Thomson in Morocco and Danone in Mexico provide exemplars of ways in which corporate cultures can promote productive, efficient, and interpersonally supportive communities by building upon deep-seated local values that give these communities special meaning to members. In Morocco, Islamic norms and values combined with Total Quality Management values to transform Sgs-Thomson’s factory culture. In Mexico, norms and values regarding family underpinned a workplace transformation combining economic and social progress.

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