Qu’implique le choix d’une langue de communication?

Tréguer-Felten, G. (2006). « Qu’implique le choix d’une langue de communication? », Association Internationale Langue et Économie, XXXIe colloque annuel : Les langues et les entreprises pour un dialogue dynamique, 17- 18 novembre 2006 (sur CDRom), Bruxelles, p. 86-97.

Through various examples, borrowed from real communication situations, whether internal or external, corporate or interpersonal, this article tackles the issue of the common corporate language in today’s multinational companies (MNCs). It points to the fact that the language messages are conveyed in inevitably goes with the culture it stems from and impacts their reception, inducing to suggest that organizations weigh the pros and cons of the language choice, according to the specific objective of each corporate communication project. Although employees do not generally have a choice but English as a lingua franca (ELF), their most likely common language, when they communicate by email with their counterparts round the world, their exchanges are similarly impacted by their respective national cultures, a fact that bears upon their relationships and potential performance.

You can also be interested in reading :

Neely, T. (2012). « Global Business Speaks English », Harvard Business Review, Vol. 90, Issue 5, p. 116-124 – Read it

Tietze, S. (2008). International Management and Language, New York, Routledge.

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