The ordinary lack of cultural reflexivity among French expatriates in emerging countries: an organizational analysis

Jean-Pierre Segal, EGOS Colloquium, Athens, 2015.

Whereas it is often believed that international working experiences will increase the cultural awareness of expatriates, our cases show that it may produce the opposite effect. This paper shows that some Western expatriates  managing subsidiaries in in Vietnam and New Caledonia lack of cultural awareness and reflexivity. in these particular cases, the more difficulties they meet, the more ethnocentric they get.

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