A Mexican food company, a Moroccan electronics factory, a petrochemical company in Argentina, an electricity distribution company in Cameroon: how have such successes become possible? Because we have used ready-made Western recipes? Or because we have been able to rely on the strengths of the local culture to evolve? The alliance between the traditional and the modern, the universal and the local, may be the only possible way out of the dilemmas of globalization and increasing efficiency in the Third World.
in French, Le Tiers-Monde qui réussit, Nouveaux modèles, Odile Jacob, 2003