Les multinationales émergentes : une catégorie homogène ?

Morgan Marchand, in Meschi, P.X. & Prévot, F., Economies émergentes : enjeux pour le management international, Vuibert. The concept of emerging multinational companies (EMNE) is widely used in international management literature, although the content and consistency of this category are rarely discussed and explained. Among their theoretically common characteristics, EMNE would…

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Cross-Cultural Management Revisited – A Qualitative Approach

Philippe d’Iribarne, Sylvie Chevrier, Alain Henry, Jean-Pierre Segal, Geneviève Tréguer-Felten, Oxford University Press, 2020. Read it now The cross-cultural management literature is still dominated by the quantitative approach to cultures which made the research field popular in the early 1980’s. While the hegemony of this approach was being consolidated, a French…

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Breeding Catholicism in Vietnamese Culture

Alain Henry, Aséanie, Sciences humaines en Asie du Sud-Est, décembre 2011, n°28, Éditions du Centre d’anthropologie Sirindhorn, Bangkok. Read now The paper proposes an interpretation of a field survey among Vietnamese Catholics which reveals how the message of the Catholic Church and Vietnamese culture have mutually influenced each other. Amidst…

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Langue commune, cultures distinctes. Les illusions du Globish

Tréguer-Felten, Geneviève – Québec (Canada) : Presses de l’Université de Laval, 2018. This book draws readers into the realm of employees’ and multinational enterprises’ (MNEs’) intercultural communication. Relying on a dual linguistic and cultural approach, the author analyses e-mail exchanges and French and Chinese MNEs’ self-presentations in English as a…

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Managing Corporate Values in Diverse National Cultures

Managing Corporate Values - Philippe d'Iribarne

Philippe d’Iribarne, Routledge, 2012. How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere or, on the contrary, are they culturally Western specific? This book provides answers to these questions, based on research carried out in the subsidiaries of a leading…

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Rédiger les procédures de l’entreprise

Henry, Alain, Monkam-Daverat, Ignace, Editions d’Organisation, 3ème éd., 2001. This book received the special award of the “Grand Prix du Livre Quality Perfomance” (Paris, La poste – Arcelor 2002). Whether to meet quality standards (ISO), safety requirements, or legal obligations, modern companies have to formalize their procedures. Writing up procedures…

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Les traductions vietnamiennes d’un code d’éthique français

Henry, Alain in Annales des Mines, Gérer et comprendre, n° 104 juin 2011 (Read now) Translating a French code of ethics into Vietnamese. Introducing international managerial practices in Vietnam runs up against behavioral and cultural patterns. Rather than asking questions about a hypothetical change of values, it is worthwhile understanding how…

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