When “pro bono” entrepreneurial support becomes a strategic lever to foster innovation. Exploratory study within a consulting firm

SALEH Y., Management Question(s) (forthcoming) Original title : « Lorsque l’accompagnement entrepreneurial “pro bono” devient un levier stratégique pour favoriser l’innovation. Etude exploratoire au sein d’un cabinet de conseil ». Rather than embarking on an internal transformation, which is long by nature due to the organizational and cultural learning it requires, bringing companies…

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