Les multinationales émergentes : une catégorie homogène ?

Morgan Marchand, in Meschi, P.X. & Prévot, F., Economies émergentes : enjeux pour le management international, Vuibert. The concept of emerging multinational companies (EMNE) is widely used in international management literature, although the content and consistency of this category are rarely discussed and explained. Among their theoretically common characteristics, EMNE would…

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Cross-Cultural Management Revisited – A Qualitative Approach

Philippe d’Iribarne, Sylvie Chevrier, Alain Henry, Jean-Pierre Segal, Geneviève Tréguer-Felten, Oxford University Press, 2020. Read it now The cross-cultural management literature is still dominated by the quantitative approach to cultures which made the research field popular in the early 1980’s. While the hegemony of this approach was being consolidated, a French…

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La réalité de l’incompréhension culturelle à l’épreuve de l’analyse : les limites de la dimension communicationnelle

Emmanuelle Sauvage, in De la singularité en communication interculturelle: approches transdisciplinaires, Gilles Louÿs et Emmanuelle Sauvage (dir.), Ed L’Harmattan juin 2014. Do we really understand someone from another cultural background when we think we do? What does communicating really mean? This chapter analyses how communication processes are elaborated in a multicultural environment. Hinting…

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La VAE à l’Épreuve des différences culturelles : Une comparaison européenne

Emmanuelle Sauvage, La validation des acquis de l’expérience : accompagnement et partenariat. Gilles Ferréol et Abdul Karim Komi (dir.), Coll. Proximités. Ed EME ET Intercommunication,  juillet 2018. This chapter examines the deeply rooted reasons why the adoption of the validation of professional experience process undergoes such variations among European countries. It tends…

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Langue commune, cultures distinctes. Les illusions du Globish

Tréguer-Felten, Geneviève – Québec (Canada) : Presses de l’Université de Laval, 2018. This book draws readers into the realm of employees’ and multinational enterprises’ (MNEs’) intercultural communication. Relying on a dual linguistic and cultural approach, the author analyses e-mail exchanges and French and Chinese MNEs’ self-presentations in English as a…

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The role of translation in the cross-cultural transferability of corporate codes of conduct

Tréguer-Felten, Geneviève – International Journal of Cross-Cultural Management, 17(1), 2017, p. 137–149. Multinationals’ corporate codes of conduct (CCCs) are meant to guide employees throughout organizations. Research draws attention to their problematic cross-cultural transferability but hardly ever considers whether a monolingual version or a translation into employees’ mother tongue is used,…

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LE TIERS-MONDE QUI RÉUSSIT. NOUVEAUX MODÈLES.

Le Tiers-Monde qui réussit, Nouveaux modèles, Odile Jacob, 2003 Read now ! A Mexican food company, a Moroccan electronics factory, a petrochemical company in Argentina, an electricity distribution company in Cameroon: how have such successes become possible? Because we have used ready-made Western recipes? Or because we have been able…

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Managing Corporate Values in Diverse National Cultures

Managing Corporate Values - Philippe d'Iribarne

Philippe d’Iribarne, Routledge, 2012. How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere or, on the contrary, are they culturally Western specific? This book provides answers to these questions, based on research carried out in the subsidiaries of a leading…

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