Motivating workers in emerging countries: universal tools and local adaptations

Philippe d’Iribarne, Joumal of Organizational Behavior, 2002, n°23, pp. 243-256 Sgs-Thomson in Morocco and Danone in Mexico provide exemplars of ways in which corporate cultures can promote productive, efficient, and interpersonally supportive communities by building upon deep-seated local values that give these communities special meaning to members. In Morocco, Islamic…

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Rhétorique et traduction des discours de communication corporate

Geneviève Tréguer-Felten, In Jullion, M.-C. et Cattani, P., eds., Le Lingue, le culture e la traduzione per la mediazione : Prospettive didattiche e di ricerca / Les langues, les cultures et la traduction pour la médiation : perspectives d’enseignement et de recherche (2014), Torino, Paris, L’Harmattan Italia, L’Harmattan, p. 48-63. Corporate communication…

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Un même code éthique : deux univers de travail différents

Tréguer-Felten, G. (2010). « Un même code éthique : deux univers de travail différents », Journal of French language Studies, p. 61-74 This article reports on a cross-cultural discourse analysis performed on two linguistically different versions of a French multinational company’s code of conduct (Anglo-American and French), enjoying an identical…

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Qu’implique le choix d’une langue de communication?

Tréguer-Felten, G. (2006). « Qu’implique le choix d’une langue de communication? », Association Internationale Langue et Économie, XXXIe colloque annuel : Les langues et les entreprises pour un dialogue dynamique, 17- 18 novembre 2006 (sur CDRom), Bruxelles, p. 86-97. Through various examples, borrowed from real communication situations, whether internal or…

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Cultures et Mondialisation – Gérer par-delà les frontières

Philippe d’Iribarne, Alain Henry, Jean-Pierre Segal, Sylvie Chevrier, Tatjana Globokar, Seuil, 1st ed. 1998, p. 137-161. Second edition: 2002 (Poche, coll. essais, Seuil). This book is constructed around 9 case studies analysing significant episodes of organisational life. For each case, the authors show that traditional sociological analysis in terms of…

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Cross-cultural Management in Multinational Project Groups

Sylvie Chevrier, Journal of World Business, n°140, 2003 : 1-9. Multinational project groups are flourishing in various business environments. Daily, members of such project groups expend their energy in obtaining the expected results in terms of costs, technical quality and deadlines. Research on project management, for the most part, focus on…

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