Les multinationales émergentes : une catégorie homogène ?

Morgan Marchand, in Meschi, P.X. & Prévot, F., Economies émergentes : enjeux pour le management international, Vuibert. The concept of emerging multinational companies (EMNE) is widely used in international management literature, although the content and consistency of this category are rarely discussed and explained. Among their theoretically common characteristics, EMNE would…

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La stratégie, concept culturel ? Exploration de choix organisationnels par les imaginaires stratégiques de dirigeants de multinationales émergentes

Morgan Marchand, Vie & sciences de l’entreprise, 204(2), 78-94. En ligne. This article deals with the influence of strategic imaginaries on organizational decisions. Analyzing post-acquisition integration approaches of 25 emerging multinationals (EMNEs) in France, it examines the country-of-origin effect on these strategic choices. It explores its dynamics through the impact of…

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