The role of translation in the cross-cultural transferability of corporate codes of conduct

Tréguer-Felten, Geneviève – International Journal of Cross-Cultural Management, 17(1), 2017, p. 137–149. Multinationals’ corporate codes of conduct (CCCs) are meant to guide employees throughout organizations. Research draws attention to their problematic cross-cultural transferability but hardly ever considers whether a monolingual version or a translation into employees’ mother tongue is used,…

Continue reading

Rhétorique et traduction des discours de communication corporate

Geneviève Tréguer-Felten, In Jullion, M.-C. et Cattani, P., eds., Le Lingue, le culture e la traduzione per la mediazione : Prospettive didattiche e di ricerca / Les langues, les cultures et la traduction pour la médiation : perspectives d’enseignement et de recherche (2014), Torino, Paris, L’Harmattan Italia, L’Harmattan, p. 48-63. Corporate communication…

Continue reading